Find out where your lifecycle programme breaks, before a customer or a mailbox provider tells you.

Twenty-three questions on the two halves of the job: the journeys you have designed, and the foundations that decide whether they arrive, convert and hold up to scrutiny. You get a score per area and the three fixes worth doing first.

23 questions No signup Your answers stay in your browser
  1. 1 Lifecycle design
  2. 2 Sender health
  3. 3 List quality
  4. 4 Consent and tracking
  5. 5 Data foundations
  6. 6 Multi-market governance, if it applies to you

Terms with a dotted underline can be tapped for a short explanation. Your answers stay in your own browser. Nothing reaches me unless you choose to send it at the end.

Neringa Mueller

Lifecycle and CRM, Copenhagen

Twelve years building lifecycle programmes and the plumbing under them. Marketing automation across 40+ markets for a global manufacturer, where I put one tracking taxonomy behind every campaign link and consolidated around 600 web forms down to about 60. Most recently a consumer programme, where I rebuilt the segmentation model when six brands became one, ran a five-vendor platform selection and the migration that followed, and traced a deliverability problem back to list quality and traffic sources.

12+ years 40+ markets 600 to 60 web forms 5 vendors evaluated

Plain-language glossary

Every term used in the check, in two sentences each. Send it to a colleague.